Social networking is something we are not used to measuring. However, in order to make informed decisions for your organization, you must know whether your social media efforts are successful. Therefore, you’ll need to find ways to consistently measure your social media efforts so that you know what works and what doesn’t.
To learn more about using social media to help your organization engage with new audiences, check out this webinar by Derrick Feldman of Achieve: access a free recording here. He provides down-to-earth advice for connecting with people in a meaningful way using Facebook and Twitter.
Additionally, the book Measuring the Networked Nonprofit is a great tool for anyone tackling the issues that come with measuring social media output. Not only are the authors experts in the field, they also know how to tell a story and keep your attention. If social networking is something your organization is interested in, you have to read this book!
Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine. Remember: This book and many others are available in the Virginia Beall Ball Library: the Netflix-like library for anyone who serves Indiana’s youth. For more info: http://www.iyi.org/library
Are you into reading blogs? Both of the authors of this book and the webinar speaker have their own! Check them out here: Beth’s Blog, Katie Delahaye Paine’s Measurement Blog, and Achieve Guidance Blog.
What’s the most useful book you’ve checked out from the Virginia Beall Ball Library?